![]() is not a waller-breaking, debt-making brand. How much will e.l.f.’s Power Grip Primer cost?Į.l.f. This formula also goes on clear, so it can prime skin of all tones and types. The newest product includes two of TikTok’s favorite ingredients: hyaluronic acid and squalane, both of which promote skin health and lasting hydration. If you loved the Poreless Putty Primer ($7, e.l.f.), you won’t be able to resist its Power Grip Primer. The crux of this film centers around the launch of e.l.f.’s new Power Grip Primer. 15, so make your viewing plans accordingly. Big Mood, Big e.l.f.ing City drops today, Dec. products, you’ll be able to see the New York City, holiday, talking-makeup movie of your dreams. Pena, Kalen Allen, and, of course, a few of your favorite e.l.f. Starring Glamzilla, Fia James, Adam Ray, Vane F. Instead of one single video, you’ll be able to catch the full story in three clips all lasting three minutes. Even though the app recently upped its time limit on videos, it’s still not enough time to create a feature-length film. View on TikTok What is Big Mood, Big e.l.f.ing City?Ī movie on TikTok sounds oxymoronic. ![]() However, we may receive a portion of sales if you purchase a product through a link in this article. We only include products that have been independently selected by Elite Daily's editorial team. For all the details about the new movie and primer, scroll below. Its new formula, soft-focus base, and great price all make the Power Grip Primer a must-try, and it’s not even out yet. primer, but the Power Grip Primer may just blow it out of the water. You likely already have a favorite e.l.f. Its latest product launch, however, goes so much further than anything you ever saw coming. has kept that momentum going and built a strong following on TikTok. The makeup brand made its first, viral move with its “” challenge, and in the past few years, e.l.f. has been all over TikTok since it first created its account in 2019. Get your popcorn and makeup ready, because you’ll need both to enjoy the wonders of Big Mood, Big e.l.f.ing City.Į.l.f. If you said yes, then I’ve got even better details to share: e.l.f.’s revealing a new primer in a TikTok holiday movie. Cosmetic’s beauty challenges on TikTok, but what about a feature film from the brand? No, not an ad, but a movie one with a plot, multiple characters, and plenty of drama.
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